PC Jeweller has enthralled full swing into preparations with new innovations and beautification ahead of the most awaited festival of the year Diwali. To begin the same, PCJ has reworked its flagship store in Karol Bagh’s Bank Street and has also introduced a new concept of ‘Luxury with Literature’ Lounge for the elite high end customers the company caters to. The official curtain raiser for the showroom was held with much fervour and cheering. On the concept, Mr. Balram Garg, MD, PCJ explains, “The Karol Bagh showroom is the place from where PCJ started its legacy so a lot of sentiments attached to it. We thought to rework the whole place to bring in the contemporary look as we put in our designs. A customer when enters the showroom should immediately connect to the place and should be motivated to buy and not feel like just another shop. We have tried to bring in all the comfort factors, more innovative designs, prominent and soothing interiors which can involve the buyer into t