Lawrence & Mayo (L&M), India’s most trusted opticians for 135 years and pioneers in ophthalmic optics & instrumentation, marks its foray into accessories by unveiling exquisite timepieces and writing instruments under ‘L&M Xcessoriz’ sub-branding. For the first time, L&M is proud to launch an exclusive women’s corporate range of pens. The timepieces and the writing instruments will be available exclusively at select L&M outlets across India and also through internet. In phase one of the launch, L&M will be focussing on Mumbai, Delhi, Chennai, Bangalore, Hyderabad, Pune, Goa & Pondicherry.
L&M timepieces are designed to
suit the Indian consumers taste and liking. The classic and contemporary
designs are ideal for the corporate executives. There are a variety of colours
to choose from. The women’s watch designs are ideal for Indian wrists. All
watches are made of stainless steel to avoid corrosion. In watch making,
Lawrence and Mayo trace their roots to London when the company created antique
silver watches during World War I and World War II.
L&M pens are beautifully
crafted and look very classy and trendy. Premium pens which use world class
Schmidt German refills. Handmade pens using real granite add a touch of class.
The ladies’ range comes in fruitilicious colours to add vibrancy to the user.
The Classic and Stylish timepieces
under the L&M brand will be priced in the rage of Rs. 2,200 to Rs. 6,000.
The pricing of L&M pens will be in the range of Rs. 1,000 to Rs. 3,500.
Mr. Vivek Mendonsa, Director,
Lawrence & Mayo, said, “Capitalising
on Lawrence & Mayo’s strong legacy of 135 years, we want to elevate
L&M to being a premier lifestyle brand hence the foray into premium pens
and timepieces. Our customers have immense faith and trust in the brand and our
looking forward to associate more with us. L&M instruments are renowned for
their phenomenal speed, accuracy for customers and quick turnaround time. These
values have strong synergies with the business of watches and other
accessories.”
Referring to the distribution, Mr.
Mendonsa added, “Over the years, we have built a strong retail network across
India comprising 91 standalone stores and get several enquiries from customers
& trade asking for brand extensions. We would like to promote it through
the digital and social media platforms as well as word-of-mouth and references.
Our existing customer database of over 40 lakh valued customers will be our
primary target audience. L&M has a brand equity, which speaks for itself
and the number of repeat customers is also very high. We will retail it through
a select number of stores. We have our e-commerce portal also.”
About Lawrence & Mayo:
Lawrence & Mayo is a two divisional company, pioneers in ophthalmic
optics & instrumentation, has entered its third century of operations and
is poised to make rapid strides in the 21st century. Established in 1877, the
135-year old company has carved a niche for itself as India's leading
manufacturing and dispensing optician, with diversification in scientific and
industrial instrumentation. Today, the organization stands tall and is
well-equipped to meet the needs of the rapidly growing market for eye care and
precision instruments. They are also increasing
focus on backward integration including Opening Schools & Colleges of
Optometry, partnering with eye hospitals n creating more Optometrists, Optical
Dispensers; future areas could be audiometry, hearing aids, etc.
Lawrence & Mayo
is the first name in Optics - using optics in spectacle lenses, optical
instruments n now in optoelectronics like Total Stations, Global Positioning
Systems for land surveying. They process their own lenses from customers’
prescriptions, selection, grinding, smoothening, polishing, cutting and fitting
- they don't outsource any activity except anti-reflection coating (ARC). They
are renowned for their phenomenal speed, accuracy for customers and quick
turnaround time. They have paid eye-testing programs in Corporate, Factories,
Industries and Institutions. They have strong Engineering, Scientific, Vacuum,
Vocational equipment n service with 250 Application Engineers and service team.
To
find the nearest Lawrence & Mayo outlet near your home log on to www.lawrenceandmayo.co.in.
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