Present
Fashion Show on the theme ‘The man cares for the Woman’
Ropes
in Amitabh Bachchan, Akshay Kumar, Ranbir Kapoor, Farhan Akhtar and Siddhartha
Malhotra to walk the ramp
Mumbai,
April 2, 2014
The leading jewellery brand PC Jeweller
and veteran actor and social activist Shabana Azmi today presented a star
studded fashion show for her NGO Mijwan Welfare Society (MWS) at Grand Hyatt in
Mumbai. The show was put together for the empowerment of women in rural India
with the theme ‘The man cares for the woman’.
PC Jeweller, which was the
presenting partner for the show, actively works towards social causes that
involve issues relating to women and children. Many leading actors and
celebrities came forward to support the noble cause. The event ‘Men for Mijwan -
by Manish Malhotra’ saw some elaborate chikan work done by Mijwan girls.
Donning the beautiful chikankari work, veteran actor and legend, Mr. Amitabh
Bachchan walked the ramp along with leading bollywood actors Akshay Kumar,
Farhan Akhtar, Ranbir Kapoor and Siddhartha Malhotra.
PCJ’s Managing Director, Mr.
Balram Garg said, “Today we are coming across many concerns relating to women in our
society, especially in the rural areas. It is the immediate need of hour to take strong steps to change the
condition of the women in rural parts. To ensure that a big change is
incorporated, it is crucial that men should come forward in their support. We
understand this and therefore have come forward with MWS to work towards the betterment
of women in our country. It is a proud moment for us to associate for a noble
cause like this. We appreciate the initiatives that Shabana ji and MWS have undertaken
and the changes they have been able to bring in the lives of these girls and
boosted their confidence. It is also a pleasure to see so many celebrities and
legends extending support. We hope that the conditions will change gradually
for this section.”
PC Jeweller, which is an
established jewellery brand in the country, has associated with many social and
charitable events earlier also in a gesture to extend their support to the
society in different ways hoping for strengthening and upliftment of the weaker
sections.
MWS has been actively working for
the women in Mijwan and their initiatives have been successful in bringing
change in their lives. As of today, they have 10 embroidery centres in UP where
different embroidery arts are taught.
For the Fashion Show, 25 models
walked the ramp alongside the Bollywood stars. The event was attended by many
eminent personalities, celebrities and socialites of Mumbai.
***
About PC
Jeweller Limited
BSE: 534809 | NSE:
PCJEWELLER
PC Jeweller Limited is one
of the leading jewellery companies in India. The company offers a wide range of
products including gold jewellery, diamond jewellery and other jewellery with a
thrust on diamond jewellery and jewellery for weddings. PC Jeweller has
significant jewellery manufacturing capabilities and currently has four
jewellery manufacturing facilities that cater to their sales in India &
Abroad. The company currently has 41 showrooms at present across 33 cities in
India. For additional details, please visit www.pcjeweller.com.
thanks for posting,,,,,Praveen Jewels
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