Heritage and luxury meet at Surat’s premium shopping destination January 28, 2014 – Surat’s fashion conscious can now keep time in style. Virtuous Retail, India’s largest institutionally owned developer-operator of lifestyle shopping centers, is excited to bring India’s largest retailer of luxury watches, Ethos along with the prestigious Swiss brand Omega to the city’s new premium lifestyle shopping center, VR Surat. Ethos, India’s largest chain of multi-brand luxury watch boutiques has a grand store of 1376 sq ft with over 4500 spectacular watches on display - each meticulously segregated by filters including brand, price, gender, movement, case material, strap type and water resistance, to name a few. Some of the brands showcasing here include Rado, Tissot, Seiko, FRC, Balmain, Swatch, CK, Fossil, Armani, Diesel, DKNY, Casio, for watch enthusiasts to choose from. With around 43 stores in India, across 13 cities (Mumbai, Bangalore, Chennai, Hyderabad, Delhi,