Virtuous Retail brings Ethos and Omega to its flagship center in Surat, VR Surat

Heritage and luxury meet at Surat’s premium shopping destination

January 28, 2014 – Surat’s fashion conscious can now keep time in style. Virtuous Retail, India’s largest institutionally owned developer-operator of lifestyle shopping centers, is excited to bring India’s largest retailer of luxury watches, Ethos along with the prestigious Swiss brand Omega to the city’s new premium lifestyle shopping center, VR Surat.

Ethos, India’s largest chain of multi-brand luxury watch boutiques has a grand store of 1376 sq ft with over 4500 spectacular watches on display - each meticulously segregated by filters including brand, price, gender, movement, case material, strap type and water resistance, to name a few. Some of the brands showcasing here include Rado, Tissot, Seiko, FRC, Balmain, Swatch, CK, Fossil, Armani, Diesel, DKNY, Casio, for watch enthusiasts to choose from.

With around 43 stores in India, across 13 cities (Mumbai, Bangalore, Chennai, Hyderabad, Delhi, Gurgaon, Chandigarh, Pune, Ahmedabad, Nagpur, Bhopal, Ludhiana and Surat), Ethos is the largest luxury watch retailing chain in the country. 

Located in The Runway, VR Surat’s international standard fashion arena dotted with several global brands that have debuted in Surat, the luxury watchmaker Omega has a 930 sq ft store at Ethos, that offers the brand’s entire selection of luxurious watch lines. On offer at Omega is the brand’s entire top-of-the-line selection of timepieces such as the Constellation, Seamaster, Speedmaster and De Ville, ranging from Rs 1 lakh to Rs 10 lakhs. It will also house the latest Omega Speed master Limited Edition,  Apollo – 40th Anniversary, Omega Ladymatic De Ville Co-Axial Chronometer with Brown Dial, Omega Constellation Co-Axial Chronometer with 18KT Rose Gold and Stainless Steel Case.

Anupam Yog, Marketing Director of Virtuous Retail says, “The luxury market in Surat is booming and VR Surat is an ideal place for those who are looking for designer & luxury shopping experiences. By partnering with ETHOS, we bring to our patrons an unparalleled luxury offering of an iconic brand.”

In line with the OMEGA’s international service standards and VR Surat’s luxury retail experience, specially trained staff will take customers through the 165-year-old watchmaker’s product line. 

About VR Surat

VR Surat is the first retail lifestyle destination developed by Virtuous Retail as an experiential shopping centre that has become a social hub, and a tourist and cultural destination offering an exciting mix of retail, art, entertainment and community initiatives. Packed with unique outdoor and indoor experiences VR Surat is home to over 100 brands, and having introduced world-class stores such as Shoppers Stop, Zara, Westside, Marks & Spencer, MAC they helped enhance the city's retail offering. Combining state-of-the art experiences with local cultural tastes, VR Surat is a flagship amongst a series of retail developments by Virtuous Retail, launching in India's top 9 urban markets including Bengaluru, Mumbai, Pune and Kolkata. List of brands that have debuted in Gujarat courtesy Virtuous Retail: Zara, Marks & Spencer, Gourmet West, Freecultr, Faces, Omega, Louis Philippe, Laven, SVM Blowing & Gaming, Voi Jeans, Kraus Jeans, Kailash Parbat, The Fruit Tree, Noodle Town and Panchavati Gaurav. Brands Debuting in Surat: Inox, MAC, Shoppers Stop, Tommy Hilfiger, CAT, Swarovski, Ethos, Parcos, Hidesign, Nautica, Zodiac, Being Human, Forest Essentials, Izod,Colorbar, Deal Jeans, Sunglass Hut, Sisley, Foresight Optical, Bagzone, Clinique, Clarks, U.S. Polo, Helios, Arrow, Gant, Midday Munchies, Flying Machine, O2 Spa, Kedyo, 22nd Parallel, Cex, Calvin Klein Jeans, Monte Carlo, Mothercare, Dosa Plaza and Ayesha. Brand Extensions: Westside, United Colors of Benetton, Levi's, Only, Vero Moda, Bata, Adidas, Jack n Jones, Van Heusen, Woodland, Spykar, Wrangler, Mufti, Pepe Jeans, Lee, Allen Solly, Puma, 109 F, AND, Fab India, NOSH, Global Desi, Jade Blue, Sub Station, Jashn, GininJony, Biba, Café Dezire, McDonald's, The Chocolate Room, Coffee Culture, Crossword, Subway,Keeda,Delsey and Mexican Rodeo.

For more information, please visit www.vrsurat.com or www.facebook.com/vrsurat.

About Virtuous Retail

Established in 2007, Virtuous Retail (VR) is an institutionally owned developer-operator of community oriented premium lifestyle shopping centres in India's top cities. Virtuous Retail's pan-India portfolio includes prime city centre locations in Bengaluru, Chennai, Mumbai, Pune, Surat and Kolkata, making it the leading platform of quality real estate retail in one of the world's most attractive consumer markets for organized retail. Virtuous Retail combines global expertise and local knowledge to create high performance retail environments with strong urban connections. The company's long term vision is to create new social hubs for the urban Indian consumer. It does this through "Connecting Communities™" - a platform for cultural festivals, public-private partnerships and cross border collaborations that encourage civic pride, strengthen the local economy and enhance the city's brand image. Virtuous Retail is sponsored by The Xander Group Inc., a leading emerging markets investment firm, which has committed US$ 600 MM in equity to the platform.

About Omega

OMEGA SA manufactures watches for both men and women. It offers shock resistant, gold, anti-magnetic, stainless steel, mechanical, chronometer, and quartz watches. The company also offers the Seamaster watch for sailors and the iconic Speedmaster – the first watch to be worn on the moon. In addition, it offers watches for swimming, golf, and athletics. Omega’s product range also includes jewellery, fragrances, wallets, bags. The company has also launched an iPhone App to help browse the collection, locate their retailers, and stay informed about their news and events. The company was founded in 1848 and is based in Bienne, Switzerland. Omega SA operates as a subsidiary of Swatch Group AG.

About Ethos
Ethos Ltd is a chain of upscale watch boutiques, retailing mostly Swiss Watches such as Rolex, Carl F. Bucherer, Omega, Cartier, Tag Heuer, Baume & Mercier, Rado, Longines, Tissot, Breitling, Edox, Dior and Seiko to name just a few.   Ethos is a subsidiary of KDDL Limited, a public, BSE listed, professionally managed Company since 1983. With around 43 stores in India, across 13 cities (Mumbai, Bangalore, Chennai, Hyderabad, Delhi, Gurgaon, Chandigarh, Pune, Ahmadabad, Nagpur, Aurangabad, Bhopal, Surat and Ludhiana), Ethos is the largest luxury watch retailing chain in the country.