Buying
jewellery, today, is fashion, status, auspicious and at the same time, full of
emotions. It relates to sentiments of lakhs of people during auspicious
occasions like wedding, festivals, high end gifts to family and other similar
occasions. But our economy and living standards do not permit every Indian to
buy jewellery as and when they like. The decision to make a jewellery purchase
itself calls for so much preparations – Is it necessary to buy now and can it
be postponed? What should be budget? Shall we take out from savings or pay by
credit card which can give us option of paying in instalments? What shall be
compromised in place of such a purchase?
What jewellery shop should be considered for the purchase, should we go
for a brand or a local jeweller? Are there any offers going on? Will there be
any discounts? And so on.
What if, in such
a dilemma, a well known jeweller offers you best designs, best prices, to pay
in advance instalments without interest, and on top of that, huge discounts. PC
Jeweller, which is today one of the leading brands of the country, in true
sense, claims to be a people’s jeweller.
The management
of PCJ explains the JFL programme as a lucrative way to save and plan jewellery
collection. The monthly savings are safe and a smart way to keep aside a
special amount every month for the purchase. Along with it, PCJ gives a special
bonus at the end of the instalment period gives you that extra gain and hikes
your budget. A customer, if plans to buy a jewellery worth Rs 50,000, but is
not willing to shell out the amount in one go, can conveniently adopt this
scheme, where he can start paying a monthly instalment, of say Rs 4000 per
month. The customer will be issued a membership card and can deposit the same
amount every month for a year. The amount at the end of 12 months will be Rs
48,000. But the special surprise if yet to come. At the maturation of the time,
that is 12 months; the customer will not be eligible for only Rs 48,000 but
will get a bonus amount of 2 months equivalent that is Rs 8,000, which hikes
its total budget to Rs 56,000. So in 12 months investment cum saving, a
customer can avail the benefits of a saving worth 14 months, thus 12=14.
With almost no
pre-conditions, it is a win-win situation for a customer who can save the money
for the purchase without burdening their finances at one go and at the same
time gets an extra bonus for the saving too. The company clarifies that the
customer can opt out of the scheme at any time by making a purchase of
equivalent value but with no benefits. Also the enrolling procedure is hassle
free and does not require much documentation unlike other savings.
The scheme today
has become one of the highlights and is being liked by most of the customers as
it allows them to make big purchases without disturbing their budgets. The
scheme is available at all its showrooms across the country and gaining
popularity day by day.
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