‘LOVE BLOSSOMS’ AT VR SURAT

A Three-Day Campaign of Celebrations to share with your Loved Ones

February 14th - 16th 2014

February 13, 2014 – At the occasion of Valentine's Day, VR Surat intends to show some love to its visitors with a set of memorable experiences. From February 14th to 16th, VR Surat will host a 3-day long campaign called ‘Love Blossoms’ that includes non-stop celebrations for you, your parents and siblings this Valentine.

Love is in the air this spring with special activities organized for all members of the family at Gujarat’s only world-class community centric lifestyle destination. The Runway and other select venues at the center will be the hub of fun and bonhomie with events such as Instant Photography and Say it with Flowers - Message Tree on the 2^nd floor of the Center.

In a dedicated area, shoppers participating in Instant Photography will be able to capture memorable moments with their loved ones and share them on social media, or take a print as a keepsake forever. Visitors will also get to create a beautiful tree of floral love messages at VR Surat. They can dedicate messages to their loved ones written on a flower shaped card and hang them on the tree. The most impressively penned words will win a prize!

Commenting on this exciting initiative , Paresh Mishra, Director of Operations, Western Region, Virtuous Retail says, “With 4 lakh visitors since May 2013, VR Surat brings to the city in our usual style a new wave of excitement and an all new way  of celebrating together. This Valentine’s weekend will be all about creating everlasting memories with your family, siblings, and friends.”

Virtuous Retail is also responsible for bringing premium brands such as Zara, Swarovski, INOX and Hidesign to Surat’s fashionable consumers. A unique concept, Virtuous Retail provides a special shopping experience within VR Surat by incorporating art, culture and community engagement initiatives. Breaking the stereotype associated with a Tier 2 city, the emergent Surat metropolitan region with a population of ~ 6 million, has acknowledged the arrival of VR Surat with enthusiasm – since its opening in May 2013, VR Surat has hosted ~ 4 lakh visitors from across the South Gujarat region.

For more information, please visit www.vrsurat.com or www.facebook.com/vrsurat.

About VR Surat

VR Surat is the first retail lifestyle destination developed by Virtuous Retail as an experiential shopping centre that has become a social hub, and a tourist and cultural destination offering an exciting mix of retail, art, entertainment and community initiatives. Packed with unique outdoor and indoor experiences VR Surat is home to over 100 brands, and having introduced world-class stores such as Shoppers Stop, Zara, Westside, Marks & Spencer, MAC they helped enhance the city's retail offering. Combining state-of-the art experiences with local cultural tastes, VR Surat is a flagship amongst a series of retail developments by Virtuous Retail, launching in India's top 9 urban markets including Bengaluru, Mumbai, Pune and Kolkata. List of brands that have debuted in Gujarat courtesy Virtuous Retail: Zara, Marks & Spencer, Gourmet West, Freecultr, Faces, Omega, Louis Philippe, Laven, SVM Blowing & Gaming, Voi Jeans, Kraus Jeans, Kailash Parbat, The Fruit Tree, Noodle Town and Panchavati Gaurav. Brands Debuting in Surat: Inox, MAC, Shoppers Stop, Tommy Hilfiger, CAT, Swarovski, Ethos, Parcos, Hidesign, Nautica, Zodiac, Being Human, Forest Essentials, Izod, Colorbar, Deal Jeans, Sunglass Hut, Sisley, Foresight Optical, Bagzone, Clinique, Clarks, U.S. Polo, Helios, Arrow, Gant, Midday Munchies, Flying Machine, O2 Spa, Kedyo, 22nd Parallel, Cex, Calvin Klein Jeans, Monte Carlo, Mothercare, Dosa Plaza and Ayesha. Brand Extensions: Westside, United Colors of Benetton, Levi's, Only, Vero Moda, Bata, Adidas, Jack n Jones, Van Heusen, Woodland, Spykar, Wrangler, Mufti, Pepe Jeans, Lee, Allen Solly, Puma, 109 F, AND, Fab India, NOSH, Global Desi, Jade Blue, Sub Station, Jashn, Gini n Jony, Biba, Café Dezire, McDonald's, The Chocolate Room, Coffee Culture, Crossword, Subway, Keeda, Delsey and Mexican Rodeo.

About Virtuous Retail

Established in 2007, Virtuous Retail (VR) is an institutionally owned developer‐operator of community oriented premium lifestyle shopping centres in India's top cities. Virtuous Retail's pan‐India portfolio includes prime city centre locations in Bengaluru, Chennai, Mumbai, Pune, Surat and Kolkata, making it the leading platform of quality real estate retail in one of the world's most attractive consumer markets for organized retail. Virtuous Retail combines global expertise and local knowledge to create high performance retail environments with strong urban connections. The company's long term vision is to create new social hubs for the urban Indian consumer. It does this through "Connecting Communities™" ‐ a platform for cultural festivals, public‐private partnerships and cross border collaborations that encourage civic pride, strengthen the local economy and enhance the city's brand image. Virtuous Retail is sponsored by The Xander Group Inc., a leading emerging markets investment firm, which has committed US$ 600 MM in equity to the platform.

Learn more on www.virtuousretail.com.